Sawtooth believes in strategy-first

We are a data-driven, results-obsessed advertising agency that builds food, beverage, and health-and-wellness brands. Here’s our secret: We combine strategy and creativity to create powerful content that grows businesses.

We work with irresistible brands.

Our team of strategists, analysts, and creatives have worked with all types of brands across the CPG category, along with health-and-wellness companies and nonprofits.

And we make brands successful.

The I-Factor® Platform

I-Factor® is our proprietary platform, where we measure brand irresistibility. We diagnose a brand’s relationship with their target audience by deeply understanding brand knowledge, brand emotions, brand buzzworthiness and brand badge value.

✓ Brand Tracking

✓ Target Segmentation

✓ Category Analysis

✓ Positioning/Concept Testing

✓ Data Aggregation/Analytics

✓ Predictive Analytics

✓ Messaging/Claims Testing

✓ Product/Innovation Testing

Become Irresistible

Meet Kristi Bridges.

CEO, speaker, consultant, strategist, and storyteller.

Kristi Bridges is the President and CEO of Sawtooth, and host of The Irresistible Factor, a podcast where she inspires founders and marketers, and helps them get connected to each other and the capital they need to succeed.

With 20+ years of experience consulting with national brands, Kristi is uniquely positioned to push your brand to succeed — in just about any area. Plus, she lives and breathes health and wellness.

What our clients say

FitVine Wine

“In a relatively short time working together, Sawtooth has proven to be an invaluable partner — a leader in campaign strategy, brand execution and most importantly providing the highest level of customer service I could possibly imagine...”
- Bobby MacKenzie, FitVine Wine
Eggland's Best

“Sawtooth has been an invaluable partner as we have moved our media strategy towards a data-first approach. They have worked with us to thoughtfully plan how to reach our consumers, drive results and innovate within the digital media space.“
- Colleen Kondorossy, Eggland’s Best
Explore Cuisine

“Sawtooth allowed us to understand our loyal consumer base, identify and own our points of difference and underpinned a revamp of the brands including a new positioning, campaign and packaging that we are expanding globally.”
- Greg Forbes, Explore Cuisine
New Chapter

“I-Factor has enabled a deep thorough understanding of where my brands stand in the marketplace and how consumers REALLY view the products we are offering.”
- Virginia Jordan, New Chapter
Panera at Home

“We just completed 12 months of research on this brand and I-Factor delivered the same insights in 3 weeks.”
- Paula Giancola, Panera at Home