Trade Materials:

FitVine Wine - Keep it Real

The Opportunity

FitVine Wine created the better-for-you wine category. But as the market became crowded, they needed help sharing their story in an honest, compelling, and real way.

The Strategy

Sawtooth and FitVine collaborated to create a solid foundation. Then, our team uncovered what truly made the brand tick with consumers — FitVine is a wine you can feel good about drinking, without sacrificing taste and alcohol content. It’s also high-quality, differentiating it from other brands in the market.

The Services

✓ Brand strategy

✓ Campaign ideation, creation, and execution

✓ Content creation and management

• Video

• Digital

• Email

• Social media

• Trade

• E-commerce

✓ Data-driven analysis and recommendations