Finlandia - Discover the Legendary Taste

The Opportunity

Finlandia is a delicious, high-quality gourmet cheese brand. It stands out because of where and how it’s made. But when the brand approached Sawtooth, our strategy team saw that consumers were unaware of these differentiating factors.

The Strategy

Sawtooth developed a campaign that leaned into the brand’s origins. Our team brought popular TV cooking host — Sam Zien, “The Cooking Guy” — to Finland, and let him show the masses why Finlandia crafts the best cheeses. We filmed 10 online video spots in strategic locations, and leveraged them for social, OLA, print and website materials. The campaign was fun and compelling, inspiring sales and brand recognition.

The Results

• Aided awareness increased +11%

• Purchase intent increased +110%

• Influencer program impressions doubled industry benchmarks

• Integrated campaign over delivered by 12% achieving 162MM targeted impressions

• Pandora CTR performed 2x better than industry average at .33%

• Social delivered, driving 120k post engagements

• Finlandia.com received 150k visitors

The Services

✓ Category analysis

✓ Brand strategy

✓ Campaign ideation, creation, and execution

✓ Content creation and management

• Video

• Digital

• Social media

• E-commerce

✓ Production

✓ Trafficking

✓ Media strategy

✓ Media planning and buying

✓ Measurement and analysis