Why your ‘Why’ is Critical.
Simon Sinek's "Start with Why" is a concept I return to time and time again. In an industry driven by the rush to achieve fast results, it's easy to overlook the most crucial step: understanding why your brand exists in the first place and why your consumers should care.
Simon defines "why" as your purpose, cause, or belief—and as the foundation of any successful brand. Really communicating your why creates a strong emotional connection with your audience. And that creates advocacy and loyalty.
In the hopes of quickly boosting sales and moving product, I’m seeing many brands attempting to start without figuring this out, thinking they can get to it later. When they have time and money. And as someone who has been building successful brands for decades, I can say with confidence, you will never have time and there will always be something else to spend your money on.
As a business owner, I one million% understand and support the need to convert quickly and prove out RoAS, but I also 1million% believe that defining your “why” must happen first.
Your ‘why’ isn't just for your customers—it's also for you and your team. Your why is the belief that everyone can rally around. It’s the thing that will keep you going when this road gets rocky, and it will get rocky.
Whether you're a Founder, a CEO, or someone contemplating starting your own brand, I highly recommend watching or re-watching Simon Sinek's TED Talk. This talk never gets old
Why does your brand need a ‘why’?
It’s what sets you apart from competitors.
It creates an emotional connection between your brand and your audience.
It’s what keeps consumers loyal and invested in your brand over all others.
Questions to spark your ‘why’”
Why did you start your company?
What need does your brand hope to meet?
Is there a bigger issue you want to impact eventually?
