Retail Media: A game changer for your retail marketing plan.

Getting shelf space in retail is a huge win. But it’s only the beginning. Then  the real work begins. You must convert, and you must do it quickly and consistently. From the day you get your baby on the shelf,  you have to prove that you can move it reliably. And if you don’t, you risk losing that incredibly valuable shelf space. 

This is where understanding and using retail media well becomes critical. In my opinion, there is no better first place to spend your money once you’ve won shelf space. 

Things you need to know about advertising on retailer media platforms:

• Be organized and consistent. You are creating what may be a first brand experience for your consumer, even if you don’t know it

• Every retailer has a different system and different requirements

• There are tons of  nuances and getting the details right is critical

• Every single platform decision you make affects the algorithm, which affects your sales

What could getting retail media buys right do for your brand? 

A well executed strategic plan could lead to the kind of RoAS that could fund an awareness campaign that will ultimately  build connections and create brand advocates. And ultimately that is the key to building strong, sustainable and valuable brands. 

Stay tuned for the next blog where we talk about how turning the marketing funnel upside down could be a game changer.