Interview with Sabra CEO, Joey Bergstein
Joey Bergstein, CEO of Sabra, is on a mission statement to delight the world with positive, healthy, plant-based food. With 10 years at Seventh Generation behind him, Joey draws from his experience articulating a strong purpose for their respective businesses. If you’re a hummus lover, you might be surprised to hear that statistically speaking, consumers only purchase a tub two and a half times per year. On my podcast, The Irresistible Factor, Joey talks about the challenge of bringing the product to the front of the consumer’s mind: “The biggest opportunity,” he says, “is to make hummus a permanent resident in people’s fridge, to get people to really understand how wonderful it is as a healthy snack in the afternoon or the early evenings, or to include it as a meal.”Together, we also discuss what Joey has learned from the company’s co-founders, and his dream for the brand to make a positive impact on the world through mission, chaos and grit. Listen to The Irresistible Factor’s Interview with Sabra CEO, Joey Bergstein.Here’s what you won’t want to miss from our conversation:
- Why hummus is considered to be the original plant-based food
- Challenges Sabra faced with making hummus accessible
- How a purpose statement behaves similarly to a title to a movie
- How to learn from and be inspired by competitors
Links mentioned in this episode: Joey Bergstein on LinkedInJoey Bergstein on TwitterSabra