Interview with Better Booch Co-Founders, Ashleigh and Trey Lockerbie

In recent years, kombucha has been hailed for its health benefits — most notably, as a source of probiotics. But some kombucha brands are loaded in sugar, undermining the proposed health qualities. Better Booch is different. They use less sugar than their counterparts, and have prioritized a high standard of quality and excellent taste. The reason they’re so successful? Part of the story lies in their dynamic Co-Founders, Ashleigh and Trey Lockerbie. “Our whole mission,” reveals Trey, “is to bring health and wellness to a broader audience and make it very approachable and affordable.”On this episode of my podcast, The Irresistible Factor, the couple share their perspective on Better Booch’s rapid success, with top-shelf listings in stores nationwide, including Whole Foods, Target and Costco. You’ll learn how Ashleigh and Trey took their product from a farmer’s market to commercial shelves, how one ingredient changed everything, and what their biggest challenges have been.Together, we also dive into one of their genius moves: waiting to seek investor capital. Ashleigh and Trey share what they aim to achieve from their marketing campaign, what they believe to be the key to their rapid growth, and where they hope the business to be in the next five years. Listen to The Irresistible Factor’s Interview with Better Booch Co-Founders, Ashleigh and Trey Lockerbie.Here’s what you won’t want to miss from our conversation: 

• How Better Booch’s founders started a business to fund an album, and a wedding
• The simple change Better Booch’s founders made to stand apart from other kombucha brands
• How friendly rivals — and key partnerships — can help your brand grow  
• Why Better Booch is growing at an incredible rate

 Links mentioned in this episode: Ashleigh Lockerbie on TwitterAshleigh Lockerbie on InstagramAshleigh Lockerbie on LinkedInTrey Lockerbie on TwitterTrey Lockerbie on LinkedInBetter Booch Sometimes We Sing TogetherNatural Products Expo WestRepublic of PieSecret SquirrelLos Angeles DistributingTargetCostcoSproutsHy-VeeWhole Foods MarketWalmart