Interview with Monica Cepak — CMO of Wisp

“We’re not family-friendly, you can’t say the word vagina and so we fought very hard to push through those, those boundaries and just a few weeks ago actually had a billboard in Time Square run that said, “We love healthy vaginas” and that was a really big one for us…” This is an episode I am really excited about as we talk about the challenges of marketing a subject matter that not everyone is comfortable talking about - women’s sexual health. Today, I am joined by Monica Cepak, the CMO of Wisp, a women’s healthcare company. Wisp is the largest provider of sexual and reproductive tele help services in the country, offering everything from same-day prescriptions for common vaginal infections to more taboo subjects like various forms of contraception and medication abortion services where it’s legal. With the current state of reproductive rights, taboo words, and a lack of access and awareness, women’s health can be a very difficult sphere to navigate, especially as a business. Monica passionately delves into the dynamic landscape of women's health and reproductive care, and tells us how she is fearlessly navigating the polarizing topics of women's sexual health. She unveils the intricate challenges that lie within advertising in this category, all while competing with big pharmaceutical companies with massive budgets. She also talks about how their creative work uses humor to cut through the noise of tough subject matters. Monica leaves us with Wisp’s long-term goals envisioning revolutionary breakthroughs in the realm of female sexual pleasure and exploring verticals such as fertility, post-partum, and menopause. To all of our female listeners, I strongly encourage you to listen to this important and thought-provoking episode, and share it with your female friends!  Listen to The Irresistible Factor’s Interview with Monica Cepak, CMO of Wisp.  Here’s what you won’t want to miss from our conversation: 

• Why they’ve had such  explosive growth over the last five years
• How they navigate marketing  taboo topics
• Dealing with the haters and the backlash
• Why Monica believes Google may be their most successful platform 
• Why their creative is considered their “secret sauce”   

 Links mentioned in this episode:  Monica Cepak on LinkedIn Monica Cepak on Twitter Wisp Wisp on TikTok Wisp on Instagram OMG Cream Plan C Call Her Daddy WELL Health Rocker Box Hulu Lyft Artsy The Irresistible Factor Podcast  Sawtooth Group