“We’ve had some opportunities in places that we had to say, “You know what? Not yet.” You know, we’ll come back in a few years when we’re ready to make that step because we want to make sure that we can support our customers and that you know, their customers are seeking a product like ours, right?”Today on the Irresistible Factor Podcast, I am joined by Claudio LoCascio, the CEO and President of Mochidoki. Mochidoki has been around for about seven years, looking to elevate the mochi ice cream experience. Mochidoki makes premium ice cream-filled mochi that is portion-controlled, low-calorie, and easily made vegan. Their diverse flavors range from black sesame to vegan leche to habanero chocolate (yum!). Not only do they taste amazing, but they look gorgeous too. During our conversation, Claudio tells us how before he joined the team, they were growing predominately through food service. His job was to take the brand to the next level and make it a consumer-facing household name. We dig into the challenges of being in multiple different channels– like supply chain logistics, varying cost structures and separate marketing strategies. And of course, he leaves us with some crucial entrepreneurial advice – make time to manage your emotions and celebrate your wins. This is an episode you won’t want to miss! Listen to The Irresistible Factor’s Interview with Claudio LoCascio, CEO and President of Mochidoki Here’s what you won’t want to miss from our conversation:
- The transition from food service to retail
- The at-home “Asian food at home” and how that is influencing their products
- How they ensure acceptable velocities by choosing the right partners
- Insight into their marketing strategies and promotions
Links mentioned in this episode: Claudio LoCascio on LinkedIn Mochidoki on Instagram Mochidoki The Irresistible Factor Podcast Sawtooth Group
