Superior Labs - Never Surrender

The Opportunity

Before working with Sawtooth, Superior Labs focused heavily on sports-nutrition messaging. But the brand sought to understand who was using their products — were they the sports-focused consumers they were targeting? 

The Strategy

Through our proprietary I-Factor® Study, Sawtooth discovered that Superior Lab’s consumer base was older than the brand originally thought — people looking to prevent and battle aging. This shaped our messaging and solidified the brand’s positioning — We say “Never surrender” to aging. Because with Superior Labs supplements, you can live fiercely at any age. So you can keep going, push harder and never, ever surrender.

The Results

• Superior Labs signed on as the official Nutritional Supplement for USA Pickelball — America’s fastest growing activity

• +50% sales increase YoY with no signs of slowing

The Services

✓ Category and predictive analysis

✓ Data aggregation 

✓ Brand tracking 

✓ Message testing

✓ Brand strategy

✓ Campaign ideation, creation, and execution

✓ Content creation and management

• Digital

• Video

• Trade

• E-commerce

✓ Production

✓ Media strategy

✓ Measurement and analysis