The I-Factor® Platform
I-Factor® is our proprietary platform, where we measure brand irresistibility. We diagnose a brand’s relationship with their target audience by deeply understanding brand knowledge, brand emotions, brand buzzworthiness and brand badge value.
Brand Tracking
Target Segmentation
Category Analysis
Positioning/Concept Testing
Data Aggregation/Analytics
Predictive Analytics
Messaging/Claims Testing
Product/Innovation Testing
We work with irresistible brands.
Our team of strategists, analysts, and creatives have worked with all types of brands across the CPG category, along with health-and-wellness companies and nonprofits.
What our clients say
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FitVine Wine
“In a relatively short time working together, Sawtooth has proven to be an invaluable partner — a leader in campaign strategy, brand execution and most importantly providing the highest level of customer service I could possibly imagine...”
- Bobby MacKenzie, FitVine Wine
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Eggland's Best
“Sawtooth has been an invaluable partner as we have moved our media strategy towards a data-first approach. They have worked with us to thoughtfully plan how to reach our consumers, drive results and innovate within the digital media space.“
- Colleen Kondorossy, Eggland’s Best
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Explore Cuisine
“Sawtooth allowed us to understand our loyal consumer base, identify and own our points of difference and underpinned a revamp of the brands including a new positioning, campaign and packaging that we are expanding globally.”
- Greg Forbes, Explore Cuisine
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New Chapter
“I-Factor has enabled a deep thorough understanding of where my brands stand in the marketplace and how consumers REALLY view the products we are offering.”
- Virginia Jordan, New Chapter
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Panera at Home
“We just completed 12 months of research on this brand and I-Factor delivered the same insights in 3 weeks.”
- Paula Giancola, Panera at Home
FitVine Wine Keep it Real
The Opportunity
FitVine needed to own the better-for-you wine category.
The Strategy
Create a brand campaign with personality — Keep It Real — and make sure consumers engage with the brand. Through strategically designed and written paid social ads, we showcased each wine varietal and pushed the brand message.
The Results
FitVine’s 2021 campaign generated +113% more clicks MoM, and increased the brand’s Clickthrough Rate by +144% while lowering the Cost Per Click by –51%. Plus, engagements increased +142%.
Explore Cuisine
Plant protein. Made simple.
The Opportunity
Explore Cuisine needed new messaging on Amazon to drive conversions.
The Strategy
Refresh brand messaging and branding to hit on key RTBs, rolling it out on Explore Cuisine’s Amazon Storefront.
The Results
Explore Cuisine experienced their highest-ever uptick in Amazon sales after the Amazon Storefront refresh, resulting in a 26.7% clickthrough conversion rate and 81.5% in first-time orders.
Tattoo Hot Sauce
Flavors that Leave a Mark
The Opportunity
Tattoo Hot Sauce needed to gained distribution and bring awareness to their brand.
The Strategy
Refresh brand messaging and branding to hit on key RTBs, rolling it out on Explore Cuisine’s Amazon Storefront.
The Results
Partner with ChefsFeed, a like-minded media company focused on elevating food and beverage brands. We worked together to bring the brand to life through video, paid media, programmatic and sponsored events.
