Interview with Ret Taylor – Ned-Co-Founder & CEO
I love the feeling of being both excited and scared. I want to live on that edge and I want to explore what that feels like and explore my limits…”
Today I am joined by the incredible Ret Taylor, Co-Founder and Co-CEO of one of my new favorite supplement brands - Ned. Ned’s mission is to help people feel and live better through the true power of nature. From full-spectrum hemp oils to their famous Mellö magnesium (my personal favorite) they are taking supplements seriously.
In the summer of 2016, Ret reached a turning point, realizing that corporate America wasn’t where he belonged. He made the brave decision to trade in his BMW for a 4Runner and spend the next 50 days on his own in Colorado and Utah living and working outdoors. This coinciding with his mother’s battle with cancer was when he discovered his true purpose - to help others heal and thrive through nature.
In this episode, you’ll gain insight into the transparency and quality that form the cornerstones of the Ned brand. We also discuss how Ret and his Co-CEO are big believers in the power of teamwork, recognizing that they’re stronger as a duo, and how they’ve enlisted the help of a business coach to set up guidelines that help them complement each other's strengths. Additionally, we discuss what it means to live on the edge of what’s possible, which I find inspiring and also terrifying.
You’ll also hear:
Why being a Co-CEO requires him to leave his ego at the door and focus on collaboration
How the Farm to Ned program benefits farmers
The 3-30-3 approach Ned takes to educate consumers about their products
Different marketing buckets that the brand uses to “show not tell”
Where the friendly and approachable name for Ned came from
