Interview with Kathrin Henon, Founder and CEO of Planet-Bake
"I wanted more in life, meaning a purpose. why am I getting up in the morning?"
In this episode of The Irresistible Factor I sit down with Kathrin Henon, Founder and CEO of Planet-Bake. Kathrin shares her unique journey from being in the fashion industry to launching a health-conscious dessert brand that offers sugar-free, gluten-free, and vegan doughnuts.
Kathrin is no stranger to being a founder. Her journey kicked off in New York’s luxury fashion scene, where she launched her own label. But as the industry evolved and her passion for something more meaningful grew, she made a bold pivot to something else she loved, food. Spotting a chance to help local pastry chefs thrive, she created a marketplace to help them sell their creations.
When the pandemic struck, Kathrin’s business hit a wall. But as the saying goes, every cloud has a silver lining, and from the challenges of the COVID shutdown, Planet-Baked was born.
In this episode, Kathrin shares her journey of bootstrapping and highlights how many entrepreneurs often overlook the critical step of understanding their profit margins from the start. We also discuss the challenges of starting a business, how her experience in fashion translates to her current role as a food founder, and her exciting plans for expanding Planet-Bake’s product line.
Here’s what you won't want to miss!
How Kathrin transitioned from fashion to food, using design skills to create dessert
How hands-on marketing and direct customer feedback drive the brand’s success
How Kathrin aims to expand into more nutrition-rich dessert options across the U.S
