Interview With Julie Cartwright – President of Pvolve
On this episode of The Irresistible Factor, I am so excited to sit down with Julie Cartwright, President of Pvolve, to share the journey of this groundbreaking fitness platform.
You may know that Pvolve is all about living better and busting the long ingrained idea that you have to push yourself to extremes (even at the expense of getting hurt) to feel like you’re getting a good enough workout. But what you may not know is that PVolve is so effective and works so well that Jennifer Aniston reached out to them because it changed her life so much. A brand dream come true right? Yes. Solution to every single challenge? Probably not. Pvolve is such a unique concept in a sea of constantly evolving fitness options, but there appears to be way more to being successful than having one of the most fit, famous, and admired celebrities as the face of the brand.
Listen in to hear the story behind how the Founder Rachel Katzman fell in love with functional fitness at 23 years old while managing scoliosis, and all about the unique way Jennifer Aniston became involved. You’ll also get a sense of why even with this incredible stroke of good fortune, there are still challenges for the brand to overcome.
You’ll also hear:
The story behind Jennifer Aniston's management team reaching out to Pvolve
Their smart approach to collecting customer insights
The importance of clinical research in addition to customer reviews
How they go about educating their consumers
