Interview with Caitlin Cash – Founder of Kinship Milk Tea

“...I think for me, it’s just an expression of creativity, it’s an expression of innovation. I think that, like you said, there’s almost no choice. When you feel that passionate about something, there is no other option. So, through building this company, I have done it very slowly, very intentionally.”

Many founders start with the end goal of building a famous brand and/or a profitable one to sell.   Today’s guest, Caitlin Cash, Founder of Kinship Milk Tea says it’s not about the end game. It’s about what she will learn, accomplish, and build during the exciting and challenging journey of starting her own brand. And I think she means it:)

Her inspiration for creating Kinship started whille teaching English in Thailand. On her way to school, she would stop at 7-Eleven  and grab herself a milk tea, something we didn’t have here in the states. After returning to Austin and looking for milk tea, she  realized there was a need in the market. 

This episode covers everything from the story behind the name, the rationale behind intentionally slow growth and distribution,  and the supportive nature of the CPG community. She also gives fantastic advice for aspiring entrepreneurs like why slow and steady wins the race and how to find creativity through entrepreneurship.