Interview with Addison LaBonte – Founder and CEO of Sweet Addison’s

“...the goal is no longer to be fearless. It's to be bold and courageous. When I feel fear, which is inevitable when you're launching something new and doing something outside your comfort zone, I want to be courageous in the face of fear.” 

I am excited to sit down with the incredibly inspiring Addison LaBonte - Founder and CEO of Sweet Addisons.  Addison has one mission - to bring joy to people through her delicious better-for- you cookies. A tall order for an ambitious young lady.

In this episode, Addison tells the story of how a debilitating illness shifted her original goal of becoming a CFO in a big corporation to becoming an  Instagram influencer turned brand founder. Addison launched Sweet Addison’s  in January of 2024 (yep, just a couple of months ago!) And she already has plans about how she’ll scale and grow the business.  For such a young founder she’s already faced quite a few challenges, which she shares with candor. She leaves us with insightful advice about how to take fear and turn it into courage.

 Here’s what you won’t want to miss from our conversation: 

• How Addison managed to cure her  ‘compartment syndrome’ by switching to a gluten-free lifestyle 

• The harmful effects of gluten (especially in the US) 

• What the day-to-day looks like at Sweet Addisons in their early stages

• Her dream to pitch her business on Shark Tank 

• A sneak peek of her new flavor launching in March