Interview with Tony Rivas — CEO of Chifles
Imagine you finally take that leap, buy a company, and days later, your entire factory burns down and you lose everything. That happened to today’s incredible guest and it didn’t stop him. Join us for an inspiring episode of The Irresistible Factor as we delve into the remarkable journey of Tony Rivas and his brand Chifles, one of the world’s oldest Hispanic snack brands.Tony’s long relationship with Chifles started because his father (a Cuban immigrant) was a distributor for Chifles. Eventually, Tony had the opportunity to acquire the brand he loved from the original founders.Only four months after the acquisition, a devastating fire destroyed the company’s only factory.Tony quickly lost everything he and his father had worked so hard for. But Tony never thought about giving up. In this riveting interview he reveals that the fire turned out to be a blessing in disguise, prompting a positive shift in their business model that would redefine success. In this episode you’ll also hear:
- How he overcame an unforeseeable event that would have caused most to give up
- Challenges Chifles is facing as it expands to new regions
- How Tony manages to keep their velocities consistent as the company grows.
- Valuable advice to aspiring entrepreneurs.
Don’t miss this extraordinary episode, where Tony shares his incredible journey of resilience and growth! Listen to The Irresistible Factor’s Interview with Tony Rivas - CEO of Chifles Here’s what you won’t want to miss from our conversation:
- Tony’s supportive wife and how she got him through tough times
- How Chifles is going beyond just using plantain and how that will grow in the future
- Tony’s experience working in missile defense right after 9/11
- Tony’s experience acquiring the brand
- How he juggled learning how to run a brand and having a family
Links mentioned in this episode: Tony Rivas on LinkedIn Tony Rivas on Instagram Chifles Chips The Irresistible Factor Podcast Sawtooth Group