Interview with Samantha Citro Alexander, Co-Founder of Bitewell

“When you look at the underlying root causes of poor health, diet-related diseases make up over 75% of that. So why aren’t we addressing the problem at the source: diet?” I had a blast talking to Samantha Citro Alexander – Co-Founder of Bitewell on this episode of The Irresistible Factor. Samantha’s mission is to revolutionize the way we think about food by providing access and information about healthy and nutritious food to as many people as possible. Bitewell provides companies and their employees a way to encourage healthier eating (and ultimately better health) through personalized eating plans and insurance subsidies for doing so. Through the Bitewell app employees can order food from a large selection of meals that benefit their individual health needs. We  talk in depth about things like the benefits employers will reap by making their employees' health a priority. We also talk about the truly individualized process they’ve created, and most importantly how they had to change their business model in order to survive! Samantha has incredible energy and a positive attitude towards challenges and stresses she (and most entrepreneurs ) encounter, the biggest of which was a complete shift in their original business model which started as a direct-to-consumer play.  Samantha also gives excellent advice to founders about how not to be their own worst enemy and why it is critical to delegate the things you’re best at (yes, you read that right). Listen to The Irresistible Factor’s Interview with Samantha Citro Alexander, Co-Founder of Bitewell.  Here’s what you won’t want to miss from our conversation: 

• How Bitwell is trying to solve one of the greatest challenges of the American population - healthcare spending. 
• How Bitwell has convinced employers that it is to their benefit to incentivize their  employees to eat healthier 
• Samantha’s advice on pivoting your business model. 

Links mentioned in this episode:  Bitewell Samantha Citro Alexander on LinkedIn[Text Wrapping Break]Samantha Citro Alexander on Instagram Samantha Citro Alexander on Twitter JUARA Skincare Mush Foods Ashley Thompson on LinkedIn The Irresistible Factor Podcast  Sawtooth Gr