Interview with Paul Evers – Co-Founder and CEO of Riff

“We're seeing a massive increase in consumers' desires to seek out sustainable products when they're shopping — we're appealing to this new consumer that's not just seeking something that's good for them, but it's also good for the planet.”Joining us today on The Irresistible Factor is the CEO and Co-founder of Riff, Paul Evers. Riff is a purpose driven brand of cold-brewed coffee and energy drinks with an incredible focus on sustainability.Paul tells us about their new and exciting energy drink – Riff Energy Plus – the very first carbon-neutral energy drink in the country. Riff Energy Plus is brewed from cascara – the fruity pulp that surrounds the coffee bean that is turned into upcycled fruit juice concentrate. (yes, coffee is actually a fruit!)  Paul and I discuss the massive challenges of being a newcomer in the energy drink industry and the distribution challenges that come along with that.   We also discuss their very unique approach to raising capital. Stick around to the end to hear some important business advice from Paul. “Nothing incredible comes to bear if it isn't working against conventional wisdom and broad assumptions.” When you’re done listening, head over to letsriff.com and check out Riff Energy Plus! Paul is giving our listeners a generous 25% off your first order by using the code “irresistible” at checkout.Listen to The Irresistible Factor’s Interview with Riff Co-Founder and  CEO, Paul Evers. Here’s what you won’t want to miss from our conversation: 

• Riff’s mission and brand strategy and how the experience is replicated at home
• How the ‘invest’ button on their website is working for them
• Why the appearance of the packaging is essential for a product like this  
• The coffee sustainability issue they came across and how they’re trying to overcome it

 Links mentioned in this episode:  Riff 25% Discount Code For Riff Energy Plus: Irresistible Donate to Grow Ahead Paul Evers on LinkedIn Paul Evers on Instagram Paul Evers on Twitter Dr. Dominique Bachelet Sedona Prince on TikTok WeFunder The Irresistible Factor Podcast  Sawtooth Group Kristi Bridges on LinkedIn Kristi Bridges on Twitter