Interview with Joseph Zeppilli - Co-Owner and Co-Founder of Bad Monkey
“I don't ask anymore for permission, I'd rather just apologize after.” This is the motto of our extraordinary and energetic guest on this week’s episode of The Irresistible Factor, Joseph Zeppilli, the ultimate rule breaker. Joseph’s knack for bending the rules, getting creative, and thinking way outside the box has catapulted his company, Bad Monkey Popcorn, into a nationally recognized brand in an astonishingly short timeframe.Joseph admits there may be better products out there, but he knows no one else has a brand quite like theirs. Listen to hear about the insane risk they took on the show Dragons’ Den (the Canadian version of Shark Tank) and why after they got an incredible offer, they turned it down! Learn about the crazy tactics they employed to get their product into the mouths of consumers, how he scored an incredible partnership with Disney, and the creative marketing strategy behind avoiding the snack aisle. This episode is filled with amazing stories, tons of passion, and invaluable advice for aspiring entrepreneurs. In this episode you’ll hear:
- How Joseph went from a successful job in finance to selling popcorn to teenagers at music festivals
- The story of how they closed a deal on Dragons’ Den before they even auditioned
- Why they give away thousands of bags away daily across 5 countries
- The challenges and benefits that come with partnering with Disney
Listen to The Irresistible Factor’s Interview with Joseph Zeppilli, Co-Ownder and Co-Founder of Bad Monkey. Links mentioned in this episode: Joseph Zeppilli Joseph Zeppilli on LinkedIn Joseph Zeppilli on X Bad Monkey Popcorn Bad Monkey Popcorn on Instagram John Molson School of Business Purple Cow Dragons’ Den Shark Tank The Walt Disney Company Dollar General T.J. Maxx Costco Kroger Handshake The Irresistible Factor Podcast Sawtooth Group