Paid ads:

Mountain Ridge Honey - The Sweet Life

The Opportunity

Mountain Ridge Honey needed help raising distribution within their key retailers, including national chains, like Walmart. But their packaging didn’t match the brand’s premium price point. Sawtooth intercepted the brand at this critical moment, helping the brand prove their worth to retailers and consumers.

The Strategy

To best understand Mountain Ridge Honey and its value in the health-and-wellness space, Sawtooth employed I-Factor, our proprietary platform to measure brand irresistibility. Through this research, we gained rich consumer insights that inspired our creation of ownable positioning, brand story and brand cues.

These learnings helped us to redesign and elevate the brand’s packaging. And they also helped tell a compelling story to retailers: Mountain Ridge Honey was equipped to share quantitative proof that they outperformed competitors, demonstrating their potential value at shelf.

The Results

• Mountain Ridge Honey’s new packaging significantly outperformed all competitors on 80% out of the questions, including overall appeal, and likelihood to buy or recommend.

• A geo-targeted digital campaign was then turned on to demonstrate lift potential

• 6.8% increase in units moved vs goal

• ROI of $1.25 drove $37,485 in sales

The Services

✓ Category and predictive analysis

✓ Brand tracking 

✓ Innovation and message testing

✓ Brand strategy

✓ Campaign ideation, creation and execution

✓ Content creation and management

• Video

• Digital

• Social media

• E-commerce

✓ Production

✓ Media strategy

✓ Media planning and buying

✓ Measurement and analysis

✓ In-house social