Everything about the way we communicate with consumers has changed, except Market Research. It’s still too expensive and takes too long. Marketers need a combination of data and insights. Because today’s consumers are seeking fact, but still purchasing based on emotions.
I-FactorTM is our proprietary tool that lets us deeply understand the relationship between brands and consumers in a way that addresses today’s consumer/brand relationship. It marries rich emotional insight with quantifiable data. And our methodology taps into the consumer subconscious where 95% of decisions get made.
I-FactorTM lets us determine what a brand needs to say and where they should be saying it. The result, a more engaged consumer that’s willing to spend more and share more