October 18th, 2017: Content MarketingDo This Not That

According to Seth Godin, “Content Marketing is the only marketing left.”

If he’s right, brands really need to understand how to make content that works!

In this webinar, we will talk about how brands can strategically create content with value that goes beyond impressions AND demonstrate a direct correlation to both business objective and building brand affinity at the same time.

On Wednesday, October 18th at 1:00 PM EDT, we’ll discuss the do’s and don’ts of creating  compelling Content that gets and keeps brands connected to their consumers in a way that truly drives business.

Join us and you’ll learn:

  • What Content Marketing actually is and what it means for Brands today
  • How to provide valuable Content that tells a compelling brand story
  • How to create an always-on engine with all platforms working together
  • A look at which Brands are doing Content Marketing Right and how they are doing it
  • A real understanding of what NOT to do in Content Marketing

August 23rd, 2017: When Love Isn't Enough.How To Make Your Legacy Brand Irresistible to Millennials

In 2018, Millennials will have the most spending power of any generation. That means Legacy Brands need to figure out how to connect with them now.

In this webinar we will discuss the challenges that Legacy Brands face when connecting with Millennials.

We’ll discuss how brands can tap into their strengths to create meaningful, long lasting relationships with the most powerful generation, Millennials

The Sawtooth Group has helped many Legacy Brands forge strong connections with Millennials and we would love to share our learnings, tools and insights with you on Wednesday, August 23rd at 1:00 PM EDT.

Watch and you’ll learn:

  • A deep dive into Millennials, their values and what matters to them
  • A real understanding of what Millennials need from Legacy Brands
  • How to connect with Millennials in a way that’s so compelling they’ll stay connected for the long haul
  • Proprietary I-Factor Insights on the relationship between Legacy Brands and Millennials

June 14th, 2017: Why Legacy Brands Aren't Dead

Legacy Brands are struggling, but we know there’s hope.

Consumers are being pulled away by newer, sexier brands. But there is still big love for Legacy Brands, even among Millennials.

To succeed, Legacy Brands need to fully understand the challenges in front of them and uncover the insights that can keep them relevant and even help them thrive.

The Sawtooth Group has helped bring many legacy brands back to life, and we want to share our learnings, tools and insights with you.

Watch and you’ll learn:

  • The challenges Legacy Brands face today and why they hold the power to shift the tides
  • How to compete in a marketplace where it feels like newbie brands have creds and Legacy Brands have baggage
  • The importance of owning and telling your brand story
  • How to mine for truly compelling insights, so that the connection you make is deep and long-lasting