In 2018, Millennials will have the most spending power of any generation. That means Legacy Brands need to figure out how to connect with them now.

In this webinar we will discuss the challenges that Legacy Brands face when connecting with Millennials.

We’ll discuss how brands can tap into their strengths to create meaningful, long lasting relationships with the most powerful generation, Millennials

The Sawtooth Group has helped many Legacy Brands forge strong connections with Millennials and we would love to share our learnings, tools and insights with you on Wednesday, August 23rd at 1:00 PM EDT.

Join us and you’ll learn:

  • A deep dive into Millennials, their values and what matters to them
  • A real understanding of what Millennials need from Legacy Brands
  • How to connect with Millennials in a way that’s so compelling they’ll stay connected for the long haul
  • Proprietary I-Factor Insights on the relationship between Legacy Brands and Millennials

June 14th, 2017: Why Legacy Brands Aren't Dead

Legacy Brands are struggling, but we know there’s hope.

Consumers are being pulled away by newer, sexier brands. But there is still big love for Legacy Brands, even among Millennials.

To succeed, Legacy Brands need to fully understand the challenges in front of them and uncover the insights that can keep them relevant and even help them thrive.

The Sawtooth Group has helped bring many legacy brands back to life, and we want to share our learnings, tools and insights with you.

Watch and you’ll learn:

  • The challenges Legacy Brands face today and why they hold the power to shift the tides
  • How to compete in a marketplace where it feels like newbie brands have creds and Legacy Brands have baggage
  • The importance of owning and telling your brand story
  • How to mine for truly compelling insights, so that the connection you make is deep and long-lasting