Posts Tagged ‘ideas’

How To Make Ideas Happen

20 May 11

We’re fascinated with ideas. Where ideas come from. How to approach thinking to get the freshest ideas. And the power of collaboration and inspiration.

So when we saw this article sharing insights from the 99% Conference: Key Insights on Idea Execution we stopped in our tracks and started reading.

Check out the link for some great highlights of the conference. Some of the bravest, boldest, smartest thinkers out there share honest insights on creativity, accomplishment and overall a “deep dive into the mechanics of making ideas happen.”

For visual learners, there’s even a series of posts dedicated to illustrated conference highlights.

While you’re on the 99% site, scroll to the bottom and look on the left to check out the Thomas Edison quote that inspired their name. So very true. And a great example of an inspiring and intriguing yet powerful name.

Seth Godin, where do ideas come from?

30 Nov 10

A recent post from blogger/thinker Seth Godin helps us remember that, no matter how stressful idea generation can be, they can literally come from anywhere:

1. Ideas don’t come from watching television
2. Ideas sometimes come from listening to a lecture
3. Ideas often come while reading a book
4. Good ideas come from bad ideas, but only if there are enough of them
5. Ideas hate conference rooms, particularly conference rooms where there is a history of criticism, personal attacks or boredom
6. Ideas occur when dissimilar universes collide
7. Ideas often strive to meet expectations. If people expect them to appear, they do
8. Ideas fear experts, but they adore beginner’s mind. A little awareness is a good thing
9. Ideas come in spurts, until you get frightened. Willie Nelson wrote three of his biggest hits in one week
10. Ideas come from trouble
11. Ideas come from our ego, and they do their best when they’re generous and selfless
12. Ideas come from nature
13. Sometimes ideas come from fear (usually in movies) but often they come from confidence
14. Useful ideas come from being awake, alert enough to actually notice
15. Though sometimes ideas sneak in when we’re asleep and too numb to be afraid
16. Ideas come out of the corner of the eye, or in the shower, when we’re not trying
17. Mediocre ideas enjoy copying what happens to be working right this minute
18. Bigger ideas leapfrog the mediocre ones
19. Ideas don’t need a passport, and often cross borders (of all kinds) with impunity
20. An idea must come from somewhere, because if it merely stays where it is and doesn’t join us here, it’s hidden. And hidden ideas don’t ship, have no influence, no intersection with the market. They die, alone.

We Love To Innovate

31 Mar 10

We’re in the midst of a great innovation project with one of our favorite clients.

Just last week, the innovation team met for a creativity-packed session at the The Room Studio in NYC. Check out some pictures of this gorgeous, idea-spawning space:

We left with a few inspirations we couldn’t help but bring back to the agency:

1. A reminder to keep our physical workspace as creative and free-thinking as possible. (We’d secretly like to move into the Room Studio permanently.)

2. When brainstorming, it’s important to set ground rules and expectations at the beginning of the session. And it’s important for a point person to make sure all team members stick to those rules.

3. A favorite ground rule: all team members must give ideas the chance to breathe before killing them with “but we’ve done that” or “but how would we ever afford that?”.

4. A fun exercise: use seemingly unrelated stimulus to spark exciting new ideas.

5. A great strategy to keep things fresh: continuously mix up partners and teams.

At Sawtooth, we’re committed to constantly change up the way we come up with ideas. To keep the perspectives new. To switch the angles from which we approach all of our projects. To innovatively innovate.