We recently stumbled upon an amazing work-in-progress by Google. Project Re:Brief aims to re-imagine four classic ads and bring them to life using today’s digital technologies. To date, the project has re-briefed on Coca Cola’s “Hilltop” and Volvo’s “Drive it like you hate it.”
Perhaps one of the most intriguing aspects of this undertaking is that the original creatives responsible for the work are involved in the re-brief. Harvey Gabor and Amir Gargano both admit to their alienation from the latest digital mediums, which pushes the fact that a great strategy is timeless.
I’m personally inspired by the re-imagined work in that it was able to bridge the original brief to where the brand stands today, all while making the messages more personal and emotional through digital targeting, mapping, translating and social capabilities. So take a few minutes (or hours) and enjoy.









