What happens when you take the interaction of Facebook, combine it with the word count limit of Twitter and then top it off with augmented reality? Wallit. A new, free app released Tuesday that creates virtual walls in physical spaces.
Say you’re in a stadium or out somewhere site seeing, you would launch Wallit and see a radar function indicating that a wall had been created where you are (or point you to where other walls exist). You could then view the wall through your smartphone camera screen to see posts, photos, videos and other “marks” made by people who are there at the same time or got there before you.
The app only allows you to post if you’re actually at the place, but posts can be viewed from anywhere. The cool thing about Wallit is that you physically have to be at the place of interest to actively participate in the conversation. Apparently, Apple thinks it’s pretty cool too. The creator of the Wallit, Veysel Berk, says that Apple is already planning 326 Wallit walls to go up in their stores for the launch of iPad 3, all of which will link to a “Super Wall.” The idea is to get the people waiting in line to talk to one another about the product and their experience.
It’ll be interesting to see if, and how, this technology is implemented in other commercial spaces and if it catches on among users.
