Posts Tagged ‘design’

The Power (And Permanence) Of Type

14 Jul 10

I’ve recently been doing some extensive research (obsessive googling) for a new tattoo and came across an article celebrating Ina Saltz’s second book in a series documenting typographic tattoos.

Typography is an everyday topic in the world of advertising and design. So, I found her exploration of its increasing occurrence in popular culture, and the everyday world of tattooing, interesting.

Both of her books, Body Type 1: Intimate Messages Etched in Flesh and Body Type 2: More Typographic Tattoos, pay homage to the letterform and the power of words by showcasing beautiful photographs of type inspired tattoos. Ina also includes the personal meanings they have for people who wear them, which makes you appreciate the art even more.

From a symmetrical ambigram symbolizing “balance,” to bold font names representing the “type nerd” inside, the books are a cool look at all the people using typography to decorate their bodies.

Though this inspirational ink had me momentarily second-guessing my own design, I think I’ll save the type for some other time. Check out more previews of Body Type 1 & 2.

Brilliance: It’s In The Bag

26 May 10

If you’re wondering what we’re up to this fine Wednesday afternoon, we’re trying to figure out ways to convince our clients to let us create shopping bags for them. Why? Wonder no more. Visit Bored Panda and check out what great brands are doing with this rarely considered medium.


How absolutely brilliant. Everyone uses shopping bags. What a smart use of space on such a far-reaching yet sublimely ordinary everyday item. People carry shopping bags around on their own free will. It’s like a free media buy. And it’s not just an ad on a bag. It’s a smart and subtle, often humorous, use of the actual design of the shopping bag. I say it’s form, function and frugality at its very best. Here’s to never, ever letting a creative opportunity slip by.

Boredpanda.com is a highly visual oddities magazine dedicated to showcasing the world’s most creative artworks, offbeat products and everything that’s really weird or wonderful.

Thanks to media Marc for tipping us off to this one! Now off to figure out the next great space to advertise.

Blog Love

13 May 10

There are three blogs that live in my heart of blog hearts. I don’t just read these blogs, I fully subscribe to them. In fact, I literally “subscribe” by getting them sent to my inbox. I’m a full-on “subscriber.”

When the latest posts of these brilliant bloggers show up on my email’s door, they shed sunshine not just on my inbox, but on my day. They’re the visual and intellectual stimulation I crave to stay inspired and informed. I want you, too, to love these blogs. Here’s a glimpse of just exactly why I adore them.

Seth Godin: Author, Agent of Change

Seth Godin is a marketing guru whose poignant blog posts always get me thinking. His name is a staple around Sawtooth. We are fans. What’s not to love about someone who asks questions like “Where do you find good ideas?” And challenges the usual responses with ideas like:

“The best ideas come out of the corner of our eye, the edge of our consciousness, in a flash. They are the result of misdirection and random collisions, not a grinding corporate onslaught. And yet we waste billions of dollars in time looking for them where they’re not.”

Oh Seth Godin. Please keep it coming.

Martha Beck: Life Coach, Columnist, Author

I have not read every single book a writer has written since Carolyn Keene wrote her last Nancy Drew book. But now, in my adult life, I read anything by Martha Beck I can get my hands on. Here’s a taste:

“If you’re reading this at a time when the odds against you feel large and your chance of success tiny, pay attention. Go for a lot of walks. Notice what you feel compelled to learn. Follow your hunches. Hold in your mind’s hands, see with your mind’s eyes, hear with your mind’s ears, the unbelievable good fortune you hope will happen to you. Then work your hind end off, travel to wherever the odds are good, and never stop searching. Oh, and always travel with a child, or at least a child’s-eye view. You never know where a 9-year-old is going to find a friend.”

Martha’s take on life is like music to my ears. I take her advice as it relates to not just my life but everything that encompasses, including advertising. As I write, I’m channeling my inner 9-year old to work on my next assignment. Anyone wanna go for a walk? Or go play in the park?

Design Sponge: Home and Product Design

Design Sponge is a feast for the eyes and fuel for the imagination. It celebrates design in homes, in stores, in cute little towns and big cities around the world. Creator Grace Bonney is sort of my hero. She’s a regular person like me who decided to start a blog by sharing her passion for all things design. Now, with her staff of like-minded bloggers, they have  60,000 subscribers and 50,000 RSS Feed-readers later.

Design Sponge introduced me to one of my favorite designers, Tanya Aguiniga.

I got to meet Tanya Aguiniga and Grace Bonney at a Design Sponge event. Then, I even got to get a peek into Aguiniga’s studio:

Now before I sign-off, let me ask this. Have you subscribed to my latest love? This very blog: Sawtooth’s Stranger than Fiction.

Show the love by subscribing in the box to the right.