We’re always reminding ourselves to think fresh and approach creativity like a child. So we loved this article in yesterday’s Ad Age. A creative director gains some perspective while observing how his 5-year-old son filters information. Does the little boy listen when being called for dinner? Not so much. Does he come running about the slightest mention of his birthday party? Absolutely. As we attempt to engage with our consumers, let’s ask ourselves this first: would their inner 5-year-old care?
Posts Tagged ‘consumers’
The “Me” in Social Media
8
Apr
11
Check out this great post and its powerful infographic from legendary social media guru Brian Solis and his friends at Jess3. It’s such a clear picture of the kinds of personalities that are participating in social media. According to Solis, these “characteristics of online behavior” are key to understand as we pave the way to “not only gain the “attention” of consumers but “capture their heart and mind.”
