Posts Tagged ‘Ashton Kutcher’

The Search For Pop Chips VP

16 Mar 11

I love me a good crowdsourcing effort. A chance when a brand runs a contest to make a person’s dreams come true. Something that’s inspiring. Something that has a prize. Something involving Ashton Kutcher.

Months ago, we gave a shoutout to Ashton Kutcher on Twitter when he was declared the President of Pop Culture by a favorite Sawtooth brand – Pop Chips (and he tweeted back to us!!!!). Well the search has been on to find his Vice President. And it could be any of us! It’s now down to 5 finalists, who submitted videos online declaring their candidacy. Here’s the video that kicked it all off.

I, Alyson Goode – Senior Account Executive at The Sawtooth Group, was tempted to submit a video to become AK’s VP to this Facebook-run campaign. But then I realized, perhaps I am not cool enough to keep up with Ashton’s PUNK’d awesomeness. I salute those who have made it to the final 5, and can’t wait to see who is voted to this prestigious position. I am voting for Diane Mizota!

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Share Some “Crazy” With The World

1 Oct 10

Do you know someone a little off their rocker? Someone kind of out there who feels compelled to blurt out every bizare thing that pops into their head? If so, you may have hit the jackpot. Or, you may just be associated with a strange individual.

A while back, CBS made a TV deal with the Twitter account creator of @shitmydadsays – one old man’s R-rated advice passed on to his twenty-something year old son, who passes it on to the world via Twitter. Apparently the show is doing so, so. Which poses the question, can 140 characters actually translate into 22 minutes of engaging weekly content?

Well, CBS is still betting on it. They currently have another deal brewing with @shhdontellsteve – a college kid who “secretly” tweets about the insane things his roommate “Steve” does and says. I follow @shhdontellsteve and think it’s pretty funny. I also think Don’t Tell Steve has a better shot at being successful. “Steve’s” stupid everyday antics could prove to be good material for a college based comedy that appeals to a younger crowd. And, c’mon, if anyone could spin this type of humor it’s Ashton Kutcher, one of the three executive producers on the project.

Whether or not 140 characters proves to be sustainable TV, I think the lesson learned is this; if you know a clown like “Steve,” jot down his/her ramblings, start a Twitter account and hopefully one day score a TV deal that’ll pay for plenty of celebratory cocktails for you and your coo coo friend.


(Referring to Lost season finale. Love it!)

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Social Media Makeover

22 Jul 10

Are you a magazine lover? Prefer flipping through glossy pages rather than scrolling down an endless computer screen? Well, now you don’t have to wait for your monthly subscription. In fact, you can get your magazine fix as fast as your friends are posting stuff on Facebook and Twitter.

Yesterday, Flipboard launched as the “world’s first social magazine.” The new app, created only for iPad, is changing the way we view our constantly updating, sometimes cluttered social media spaces.

Flipboard syncs to your Facebook and Twitter accounts, as well as other popular news sources you choose. It then searches those feeds for highly engaged items, ones with the most likes, comments and retweets. Once it finds everything of interest, it displays the content in a cleanly designed magazine-like layout on your iPad. You can read everything your friends are reading with the flip of a page.

Flipboard is backed by some pretty heavy hitters, including Twitter co-founder Jack Dorsey, Facebook co-founder Dustin Moskovitz and Ashton Kutcher. Its creators Mike McCue, former CEO of Tellme, and Evan Doll, a former iPhone engineer at Apple, are hoping the app will revolutionize the way we browse multimedia.

I’m all for giving clunky social media sites like Facebook a facelift, but for right now that would require me owning an iPad. Someday…

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Sawtooth Twitter Highlight Of The Day

28 Jun 10

We tweeted about Ashton Kutcher’s awesome new role as Popchip President of Pop Culture. He noticed. Check out @aplusk and @sawtoothgroup on Twitter.

Congrats Mr. President!

Get the full story here.

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Who Gives A Twit?

14 Apr 10


Seek shelter, faithful Tweet-ites! Your world is crumbling in on you! Yesterday’s announcement that Twitter will begin “advertising” is sure to bring equal parts rage, horror and sadness to those who have found solace 140 characters at a time. The fact that, now, companies can pay to have their sponsored tweets rise to the top of your searches is just plain wrong. And then, sometime in the future, the fact that third parties whom you don’t even follow will have the ability to serve you tweets based purely on your usage patterns is just a bunch of bulltwit.

Really, people? Really? You are surprised and angry that a company got popular and then decided to turn that popularity into profits. I understand that Twitter is, arguably, the way to get closest to those who you follow (even if it is Ashton Kutcher). The idea of receiving real-time micro blogs feels both intimate and exclusive. But at the end of the day, it was never yours. It was always in the hands of the venture capitalists who, to date, have poured over $57 million into it thus far. They get to make their money back and then some. And you can certainly choose to walk away. But will you?

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