There are only 2 more weeks until we officially call Red Bank home. And just over a month until the official start of our favorite season–Summer. But for the people of Red Bank, Summer is already in full swing with the opening of Boondocks Fishery this past Wednesday. The opening of this popular lobster house is all Red Bankers need say, “Summer’s here!” And we’re all for that.

We like kerning. And leading. Picas, points, the whole lot. So we’ve spent an inordinate amount of time playing this kerning game.

Why ask why?

“Why?” is the most important question, not asked nearly enough.

Hint: “Because I said so,” is not a valid answer.

• Why does it work this way?
• Why is that our goal?
• Why did you say no?
• Why are we treating people differently?
• Why is this our policy?
• Why don’t we enter this market?
• Why did you change your mind?
• Why are we having this meeting?
• Why not?

These ingenious guys out of Grand Rapids, Michigan have come up with boxing water. Boxes are shipped flat to their filler. It’s a more efficient than filling plastic bottles because it takes up less room. Totally recycled materials and totally recyclable. 10% of their profit is donated to world water relief foundations. We love the simple design and of course the brilliant idea.
Now, I’m really thirsty.

Yes, there are some really bad ads out there. Why not embrace them? Wayne Best, Creative Director at Cog NYC did just that and brought them to everyone’s favorite new forum, Pinterest.

“Well done is better than well said.”

“Never leave that till tomorrow which you can do today.”

“By failing to prepare, you are preparing to fail.”

“When you’re finished changing, you’re finished.”

“All mankind is divided into three classes: those that are immovable, those that are movable, and those that move.”

“Never confuse motion with action.”

“Do not fear mistakes. You will know failure. Continue to reach out.”

“To succeed, jump as quickly at opportunities as you do at conclusions.”

“Be at war with your vices, at peace with your neighbors, and let every new year find you a better man.”

“Diligence is the mother of good luck.”

“There are three things extremely hard: steel, a diamond, and to know one’s self.”

“Who had deceived thee so often as thyself?”

“Energy and persistence conquer all things.”

“Life’s tragedy is that we get old too soon and wise too late.”

June 1st is our official move date to Red Bank. We are excited for our new home. And we are excited to become part of the culture and the community that makes up all that is Red Bank. And, as you can see, we are not the only ones.

This fun new product has pages made from fresh pasta, which have directions printed on them that guide you through making a delicious lasagna. “The Real Cookbook” is a special edition. And we think it just took the idea of cookbooks to a whole new level.

We recently stumbled upon an amazing work-in-progress by Google. Project Re:Brief aims to re-imagine four classic ads and bring them to life using today’s digital technologies. To date, the project has re-briefed on Coca Cola’s “Hilltop” and Volvo’s “Drive it like you hate it.”

Perhaps one of the most intriguing aspects of this undertaking is that the original creatives responsible for the work are involved in the re-brief. Harvey Gabor and Amir Gargano both admit to their alienation from the latest digital mediums, which pushes the fact that a great strategy is timeless.

I’m personally inspired by the re-imagined work in that it was able to bridge the original brief to where the brand stands today, all while making the messages more personal and emotional through digital targeting, mapping, translating and social capabilities. So take a few minutes (or hours) and enjoy.

We decorated shamrocks.

We ate green cupcakes.

We hunted for gold Leprechaun coins.

And, finally, Theo got everyone pumped…

… for the office parade.