Tic Tac is one of the latest brands to embrace augmented reality to help enhance their marketing. Their new “Shake It Up” campaign can be found in magazines and on outdoor print. The idea is when you see one of their ads that reads, for example, “84% of People Always Sleep on the Same Side of the Bed,” you use a mobile app to activate a game where you have to avoid falling rocks by moving a man around on his bed.
But recently Tic Tac has brought the campaign to the heart of NYC in the form of billboards in an effort to “shake up” Times Square. Now, instead of using the custom app to active games, it actually puts you in the Times Square ad which appears in the form of a picture that can be sent to friends through Facebook. Check out all of the fun things Tic Tac has created to get you to “Shake It Up.”